This was such a wonderful project to be a part of. So much respect goes out to those educating our future generations, especially initiatives like The Direct Effect. It serves as an incredible resource for organizations, schools and faculty to help prepare marketing students with the skills they’ll need after graduation.

After two years of being bound to virtual lectures, the first in-person lecture was on the books to take place at FAMU. As we sat down with Margaret, Doug, Glen and Dr. Hudson – we knew their points of view would best drive the narrative for this piece. We coupled that with in-classroom scenes of “the student experience”. 

This is one of two spots we created for the campaign and our hope is that viewers find themselves connecting to this experience the way we all did on set.