When we were approached by Lee Morton and Under Armour to make their next commercial, we knew we were going to have a rare chance to make something special. Our primary goal was to use Bailey’s experience to highlight a letter she wrote to the CEO of Under Armour. This isn’t just a piece on Bailey Johnson – it’s an ode to the millions of athletes out there that share in this same source of motivation, a sort of athlete’s anthem. Her letter is a perfect example of how one’s story can go on to inspire many others.