Live Action | Brand

UA 29029 Everesting Challenge

Where physical meets mental. Self meets self. 

The 29029 Everesting Challenge takes place every year. It’s one that sees participants dig deep to achieve one of the greatest challenges out there. Hike it 17 times and it’s equal to climbing Mt. Everest = 29,029 feet. 

This year, Under Armour challenged it’s entire company to see who could walk/run/jog the most miles in a month. They sent their top six to the 29029 challenge.

Everyone set out goals. Some said I’ll do as many as my body can handle, others said 9 in 9hr, others said they’ll do it in 18hr. This wasn’t really a race.

That is except for Matt and Jess, who out of over 200 participants, summited first and second in around 16hr. 16 hours STRAIGHT. 

We love what this race stands for and are extremely thankful to have been a part of it.  

Date:
Turnaround Time:
2 Weeks
Post Production + Finishing:
Relative.
Director :
Lee Morton
Editor:
Nick Nyren
Color:
Alicia Slough
Sound:
Tim St. Clair