Live Action | Motion Graphics

Taste of the NFL | Super Bowl LV

Partnering with the NFL to promote GENYOUth’s Taste of the NFL Event for Super Bowl LV.

The goal was to get thousands of food and football fans together during a global pandemic (virtually, of course) to support children that are food insecure. Being the Super Bowl, the look and feel needed to be energetic. To get the pacing right, we strung together quick soundbites, creating a cohesive and engaging narrative. GENYOUth’s lineup of celebrity chefs and hall of fame athletes played a big part in promoting the event. But we fueled excitement around the fact that fans could still have fun on a Super Bowl Sunday and support GENYOUth’s mission to tackle food insecurity in schools nationwide.

Date:

February 23, 2021

Turnaround Time:
2 Weeks
Client:
GENYOUth
Produced By:
Relative. | 522 Productions
Director / Lead Editor:
Patrick Kavanagh

The Story

GENYOUth was established to address food insecurity, food-access challenges, and the crisis in physical inactivity keeping children from achieving their full potential. Collaborating with students, schools, communities, business partners, and thought leaders, they work to identify and implement solutions for the betterment of food insecure children in the U.S.

With a goal of delivering 100 Million Meals, all proceeds from the Taste of the NFL @ Home event supported GENYOUth’s Emergency School Meal Delivery Fund.