In an age where being digitally connected matters, we were thrilled when Director, Lee Morton brought us on to do the post-production for NCTA’s next anthem video. We began this 30-second spot by paying homage to the hard working individuals whose work to connect Americans often goes unnoticed and taken for granted.. We coupled this with a humble narrative that eases viewers in and builds a suspense for what’s to come.

As we reach the climax, we not only see a visual representation of connectivity but now see scenes of parents, children, grandparents and students from rural and urban communities doing everything from video chats to homework. Once unconnected now connected, this sequence provokes feelings of hope and positivity as we crescendo into an ending that reinforces one last powerful message: 

Let’s deliver broadband to every corner of America.